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The Gentleman designs

Dr Hardman's
Miracle Cure


Erectile Dysfunction medication is so clinical. I created an identity that reflects that it happens to most and it needed to be lighthearted.

This was a student project.

  • Illustration

  • Branding

Services Used:


Humour is a great way of making light of what can be an embarrassing situation. I decided to base the identity on a long lost miracle cure from the wild west.

Standing out

By steering away from the clinical and giving the brand a vintage look, this identity stands out from the crowd.


Part of the using the brand to great effect would be clever placement of marketing. Urinal posters are a great example of that.

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