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Dr Hardman's
Miracle Cure
This was a student project.
Services used:
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Illustration
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Branding
Humour is a great way of making light of what can be an embarrassing situation. I decided to base the identity on a long lost miracle cure from the wild west.
Humour
Standing out
By steering away from the clinical and giving the brand a vintage look, this identity stands out from the crowd.
Part of the using the brand to great effect would be clever placement of marketing. Urinal posters are a great example of that.
Rollout
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