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Winchester Tailor

Fun but not tacky. I created a new identity for a tailor that would lure even the most distinguised spy through their doors.

An identity that could catch people's attention but also retain its subtle class is a hard thing to balance. But drawing from the 60's James Bond era and the Saul Bass influences of that time, I managed to create just that.

Creating the Identity

The Colours

Most tailors stick with the understated facades. To get noticed I felt there needs to be a vivid colour. But by keeping the colour pallette limted I managed to make steer away from the garish. 

The minimal style of Saul Bass fits in with the simple vector art of today. Using this and adding a touch of humour, my illustrations will stop anyone scrolling through their feed or walking past the shop.

The Illustrations

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